In a team of three we created a awareness and retargeting campaign for the central swiss tv and internet provider WWZ. What sets WWZ apart from other providers is that they only cover a limited selection of regions in and around the area of Zug. In order to push this unique benefit and gain sympathy with the locals we decided to also work with well known swiss native animals and create a humoristic and funny campaign look using nothing but the powerful AI-image-generative system called "midjourney". We came up with 4 unique animal looks and settings: sheep, cow, squirrel and rabbit. The whole campaign was built around our new defined claim / headline "Heimat mit Highspeed".
Art direction & motion design by Nicolas Leuthold
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